# AEO — Answer Engine Optimisation

Goal: be the **extracted answer** in Google AI Overviews, PAA, Bing Copilot, voice.

## On-page (main site)

Every money page and GEO blog should have:

1. TL;DR 40–80 words under H1  
2. Definition block starting with “Definition —”  
3. Self-contained 40–60 word answers under question H2/H3  
4. ≥1 comparison or checklist table  
5. FAQ 5–10 ChatGPT-native questions  
6. FAQPage JSON-LD  
7. Visible last-updated date  

## Knowledge-layer role

`faq-map.md` + `llms.txt` give models a hallucination-resistant short answer **and** the URL to cite.

## Query types to win

- Local: study abroad consultants Delhi / Green Park  
- Process: MOI certificate, visa file, SOP  
- IELTS alternatives by country  
- MBBS: NEET, NMC list myth, Georgia visa, cost bands  
- Ireland depth (AI, cybersecurity, MBA, PSW)

## Anti-patterns

Walls of brochure copy; “complete guide” with no answer; keyword stuffing; unsourced fee tables.