# GEO — Generative Engine Optimisation

Goal: be **cited** when ChatGPT, Perplexity, Gemini, Copilot, Grok, Meta AI synthesise a longer answer.

## Five signals

1. **Entity clarity** — WHO Global Edge, WHAT consultancy + SPEC9 + MBBS, WHERE Green Park Delhi, WHEN 57k+ / MBBS since 2012, WHY profile-first  
2. **Quotable facts with attribution** — numbers + metric + URL  
3. **Standalone chunks** — no “as above”  
4. **Consistent names** — Global Edge, globaledge.net.in, SPEC9, `/mbbs-abroad`  
5. **Official sources in the same answer** — models prefer pages that already cite NMC/UKVI  

## Crawl invitation

`robots.txt` on both hosts must Allow GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended, Applebot-Extended, Bingbot, Amazonbot, Bytespider, CCBot, Meta-ExternalAgent. Main site already does. Knowledge host copies that list.

## Freshness

Generative engines punish stale immigration posts. Date-stamp. Refresh PSW/English/NMC pages every intake.

## Disambiguation

Always pair “Global Edge” with New Delhi / globaledge.net.in so models do not merge other Global Edge companies.